World Brand Lab, the world's top authoritative brand valuation consultancy, released "The 11th China's 500 Most Valuable Brands 2014" in Beijing. As the core brand of LKK Health Product Group, Infinitus ranked 46th with a brand value of RMB 36.889 billion.
"Infinitus has been constantly exploring ways to meet consumers' health needs, actively promoting health philosophy and lifestyles, and providing consumers with high-quality Chinese Herbal health products and services. This is the fundamental reason why Infinitus has earned massive social recognition and public trust as well as sustainable increase in brand value" the spokesperson for Infinitus (China) said.
Infinitus always devotes itself to disseminating its health philosophy of 'promoting healthy life through life nurturing and vitality assurance' to the public. With health as the focus, Infinitus constantly fulfills its corporate social responsibility in order to nurture healthy lives featured with 'Tri-balance,' 'Tri-affluence' and 'Tri-harmony.'
Over the years, Infinitus' brand value has retained strong growth momentum. According to the "China's 500 Most Valuable Brands 2005", Infinitus' brand value was RMB 8.083 billion. In 2011, it increased to RMB 19.558 billion, which doubled within six years. In 2014, it climbed to RMB 36.889 billion, almost another double just within three years.
Infinitus also makes consistent efforts in product quality. Concerning independent R&D, Infinitus cooperates with authoritative research institutions and universities, such as Hong Kong University of Science and Technology, to reinforce its comprehensive R&D capacity. It invests over RMB 100 million every year and owns a unique R&D system comprised of one center, five technical platforms and many experts from the industry.
Meanwhile, quality control is the bloodline of Infinitus. For 11 consecutive years, it has been awarded relevant titles on food safety. To ensure the safety of raw materials, it put forth "Infinitus Chinese Herbal Medicine Industrialization Model" and released the Self-Discipline Declaration of the Development of Chinese Herbal Medicine Industry, advocating all suppliers to regulate their daily operation and production with self-discipline and promoting the TCM industry to develop healthily.